Firstcar Limited is the UK’s market-leading, multi-award-winning publishing company specialising in targeting the elusive new driver. Established in 2004, FirstCar prides itself on reaching this hard-to-reach new driver audience, in a unique and innovative way using a variety of different channels.
Almost two million The Young Driver’s Guide, FirstCar Theory, FirstCar Practical magazines are published annually, the latter two under exclusive license from the government. These magazines are timely touch points with teh majority of learners and all newly qualified drivers, at a key stage in their learning-to-drive journey.
FirstCar’s digital presence continues to grow with 110,000+ new drivers registered and opted-in to receive our communications. A conveyor belt of 1,000 new drivers sign up weekly and the firstcar.co.uk website receives 12,000 unique users each month.
Young Driver Focus is an industry-leading, one-day conference held at the prestigious Royal Automobile Club, Pall Mall. 175+ road safety professionals from both the public and private sector, attend to hear from experts in the young driver field.
Looking for more information, contact info@firstcar.co.uk
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ADVERTISING CONTACT
Richard Storrs, Commercial Director
07707 564 422, richard.storrs@firstcar.co.uk
